This will be the subject of a column in the coming weeks, but I think the horse industry would be well advised to market trainers the way baseball, football, hockey etc. markets their teams.
The trainer is the one constant entity. Jockeys leap from barn to barn and horses retire, and in the the claiming ranks, also swap barns. But what if we had hats and t-shirts that pulled for H. James Bond, Todd Pletcher and Nick Zito in the style of their saddlecloths?
You can follow a horse registry of the Pletcher division or keep tabs on the hundreds of horses Steve Asmussen has all over the country.
There are good guys and there are villians. The Rick Dutrow's would certainly enrage fans. Women and girls could pull for Linda Rice and Helen Pitts and Jamie Sanders.
Jeez, and what about horse trading cards? Don't kids love pictures of horses? I won't divulge any further analysis into this at this time, but doesn't this make sense?
Who's with me?