What other gimmicks could they come up with to distract you from the taste? I think their labels ought to be equipped with drinker's proverbs. For example, "Liquor before beer, never fear. Beer before liquor, never sicker."
Here's a good idea. Each bottle comes equipped with beer goggles. This way you don't have to get too wasted to find somebody attractive or not. Now that's innovation.
Oh, my Rockies are turning gray, that must mean that it is starting to taste crappier.
Taste the Rockies, horse players.