Take torture. Messing with ones circadian rhythm is inherently funny and the confessions one can get, my God!
Take racing. Making horses run at night makes for an atmosphere that is hip and edgy. And we're not just talking running an evening card when the final race goes off while the sun is still orange. Churchill Downs attracted 28,000 folks to its Friday night melee. Racing had a mini-Dubai and it was in Louisville, Kentucky.
Remember when you were a kid and you played most, if not all, your baseball games in the afternoon. Even high school games. But there was the occasional game under the lights and everyone talked about it for hours. You couldn't focus through you last period English class. You had a game under the friggin' lights! Instead of the 11 parents that religiously went to your afternoon games, all of a sudden girls — and attractive ones at that — showed up for the night game. People cheered. They brought air horns. They made posters. For once in your dull and dreary life you were a winner.
Then the sun came up and the pretty girls went back to ignoring you.